![]() “We noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. These kinds of exhibitions will be interesting to both locals and international visitors,” explained Sellas. For example, we started with an exhibition based on Monet and Impressionism, and now we’re showing a photographic history of Barcelona. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. “We are a local-based art centre, we’re not centered in tourism. IDEAL’s immersive exhibitions are a sight to behold for both local and international audiences. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds? Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. Even if some measures are not strictly necessary, they’re good because they show your visitors that you care about their well-being.” explained Capone.Īnother great reason to create your own immersive exhibition? It’s a selling point for both local and international audiences. “To help people feel safer we introduced measures like temperature checks and we limited our capacity. For example we moved from wireless headsets to disposable ones. “We didn’t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. So it paid off!” said Sellas.Īlthough The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we’d taken those extra measures. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. “We thought COVID-19 would bring huge challenges to our virtual reality section, because we weren’t sure how to make people feel safe using VR headsets that other visitors had used, too. They’ve limited the number of people allowed in their main hall – which can even improve the immersive experience of it – and they’ve had to add an extra sanitisation step to each pair of VR goggles. In IDEAL’s case, their immersive exhibitions have remained open and they’ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. Worried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn’t impact your ability to share one. ![]() We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,” said Capone. “The growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you’re creating around. You need to control a lot of online traffic and make sure that each person’s VR experience is running seamlessly,” cautioned Jordi Sellas.ĭespite these challenges, both speakers believe that technology is ultimately a friend, not a foe. ![]() “If you’ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. VR technology in museums can prove challenging. It’s really challenging to cover all that space with virtual and augmented reality features – we had to roll down miles of cables in an area where, up until we got there, you weren’t allowed to place anything,” explained Riccardo Capone. Some of the areas we use are as large as 90,000 square meters. “We use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. If you’re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task – and be prepared to use a whole lot of cables. Both speakers stressed that using technology to create immersive experiences is entirely possible, and it’s becoming more and more affordable – but the process is not without its hurdles.
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